Born and raised in Japan, LOSERS is always striving to create things with a sense of iki. A concept of beauty & perseverance unique to Japan.”
“iki” / Beauty
An aesthetic ideal with its roots from the Japanese Edo Period. LOSERS was created by expressing the uniquely Japanese aesthetic “iki” through the medium of sneakers, which are a truly international concept.
“i-ki” / Perseverance
The strength to get back up and carry on, no matter what life throws at you. This is the basis for our slogan “Stick To Your Guns”.